Concept design
Kolesa.kz
(Services)
Web Design,
UX Research
(Year)
2024
The goal of the redesign
The redesign of Kolesa.kz aimed to improve the UX to reduce the time spent searching for cars, enhance the perception of cards, and optimize advertising banners without losing the effectiveness of monetization.
About the project
Analysis
Analysis
UX analysis:
Studying user behavior, identifying difficulties in searching for and perceiving information.
Competitive analysis:
Comparison with platforms aster.kz and newauto.kz, mycar.kz, drom.ru, auto.ru and others for finding the best solutions.
Data analysis:
Collection of metrics on search time, engagement, and card click-through rates.
Analysis
Identified issues
Distraction advertising
No quick search capability
Inconvenient search by brands
Small car cards
Lack of a comparison function
The cards are not adapted for electric vehicles.
Poor quality photos from sellers
