showreel

Web application

Balaman x Unicef

(Services)

Web Design,
UX Research

(Year)

2023

(Client)

Unicef

Man with TV
Man with TV
Man with TV

The goal of the project

About the project

The “Balaman x UNICEF” project aims to address one of the key social issues in Kazakhstan — improving the nutrition of schoolchildren. We sought to create a platform that would help parents, school staff, and administration effectively monitor the children's diet, making it healthier and more balanced.

My goal in this project: to contribute to the development of a solution using UX research and creating an intuitive design.

Task

For parents:

diet monitoring, nutritional value calculation, comments on the menu.

For parents:

diet monitoring, nutritional value calculation, comments on the menu.

For parents:

diet monitoring, nutritional value calculation, comments on the menu.

For chefs:

access to technological maps of dishes, working with the ready menu

For chefs:

access to technological maps of dishes, working with the ready menu

For chefs:

access to technological maps of dishes, working with the ready menu

For the administration:

automation of reporting, monitoring of dietary standards.

For the administration:

automation of reporting, monitoring of dietary standards.

For the administration:

automation of reporting, monitoring of dietary standards.

Technical task:

development of a convenient interface for all users and the creation of a design system.

Technical task:

development of a convenient interface for all users and the creation of a design system.

Technical task:

development of a convenient interface for all users and the creation of a design system.

Branding

Inter

Inter

Inter

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Colors

Colors

Colors

We chose a bright green color for its association with health and freshness, which creates a positive and energetic atmosphere. The use of black adds a sense of sophistication and modernity, while white enhances cleanliness and readability, creating a visually appealing and trustworthy environment for Balaman users.

We chose a bright green color for its association with health and freshness, which creates a positive and energetic atmosphere. The use of black adds a sense of sophistication and modernity, while white enhances cleanliness and readability, creating a visually appealing and trustworthy environment for Balaman users.

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About the project

Scope of work

Discover

Discover

Discover

Interviews

Interviews

Interviews

Survey

Survey

Survey

Competitor Analysis

Competitor Analysis

Competitor Analysis

Define

Define

Define

CJM

CJM

CJM

User Personas

User Personas

User Personas

User Stories

User Stories

User Stories

Develop

Develop

Develop

User Flow

User Flow

User Flow

Wireframing and Prototyping

Wireframing and Prototyping

Wireframing and Prototyping

UI design

UI design

UI design

Deliver

Deliver

Deliver

Publication

Publication

Publication

Development

Development

Development

User Testing

User Testing

User Testing

Interviews

Discover

01

Parent meeting at the first school:

- Presented the project and collected initial feedback. - Identified the main expectations of parents from the platform.

01

Parent meeting at the first school:

- Presented the project and collected initial feedback. - Identified the main expectations of parents from the platform.

02

Interview with the chefs:

- The first meeting was at one of the schools. - The cooks were interviewed about the difficulty of integrating the new tool into their current work. - The next meeting discussed the technological maps of dishes and their implementation.

02

Interview with the chefs:

- The first meeting was at one of the schools. - The cooks were interviewed about the difficulty of integrating the new tool into their current work. - The next meeting discussed the technological maps of dishes and their implementation.

03

Parent meeting at the second school:

- The project was presented to a different audience. - We compared the feedback received with the first school, identifying similar and unique needs.

03

Parent meeting at the second school:

- The project was presented to a different audience. - We compared the feedback received with the first school, identifying similar and unique needs.

04

General meeting with parents:

- Held a separate meeting in a neutral space, gathering parents from several schools. - Received more diverse opinions, which allowed us to refine user personas.

04

General meeting with parents:

- Held a separate meeting in a neutral space, gathering parents from several schools. - Received more diverse opinions, which allowed us to refine user personas.

Research

User stories

Parents:

As a parent, I want to choose a specific date to see what meals my child ate on that day.

As a parent, I want to choose a specific date to see what meals my child ate on that day.

As a parent, I want to choose a specific date to see what meals my child ate on that day.

As a parent, I want to see detailed information about each meal, including dishes, ingredients, and nutritional value.

As a parent, I want to see detailed information about each meal, including dishes, ingredients, and nutritional value.

As a parent, I want to see detailed information about each meal, including dishes, ingredients, and nutritional value.

As a parent, I want to be able to leave comments and suggestions on specific dishes to communicate with the school meal service.

As a parent, I want to be able to leave comments and suggestions on specific dishes to communicate with the school meal service.

As a parent, I want to be able to leave comments and suggestions on specific dishes to communicate with the school meal service.

As a parent, I want to receive notifications about any updates or changes to the school menu.

As a parent, I want to receive notifications about any updates or changes to the school menu.

As a parent, I want to receive notifications about any updates or changes to the school menu.

Chefs:

As a chef, I want to receive notifications about any updates or changes to the school menu.

As a chef, I want to receive notifications about any updates or changes to the school menu.

As a chef, I want to receive notifications about any updates or changes to the school menu.

As a chef, I want to have access to the daily menu, including detailed information about the dishes, ingredients, and nutritional value.

As a chef, I want to have access to the daily menu, including detailed information about the dishes, ingredients, and nutritional value.

As a chef, I want to have access to the daily menu, including detailed information about the dishes, ingredients, and nutritional value.

As a chef, I want the daily menu to be clearly organized to make the preparation of dishes easier.

As a chef, I want the daily menu to be clearly organized to make the preparation of dishes easier.

As a chef, I want the daily menu to be clearly organized to make the preparation of dishes easier.

As a chef, I want to familiarize myself with detailed recipe cards for each dish, containing step-by-step cooking instructions.

As a chef, I want to familiarize myself with detailed recipe cards for each dish, containing step-by-step cooking instructions.

As a chef, I want to familiarize myself with detailed recipe cards for each dish, containing step-by-step cooking instructions.

Research

User personas

Murad

Age

40 years

Position

Head of the school canteen department

Experience

18 years old

Murad

Age

40 years

Position

Head of the school cafeteria

Experience

18 years old

Murad

Age

40 years

Position

Head of the school canteen department

Experience

18 years old

Goals:

  • Providing schoolchildren with balanced nutrition

  • Management of culinary staff

  • Control over the cooking process.

Using the application:

  • View menu

  • Manage dishes and their cost

  • Analyze parents' reviews.

Veronica Grigoryevna

Age

51 years

Position

Dietitian

Experience

+30 years

Veronica Grigoryevna

Age

51 years

Position

Dietitian

Experience

+30 years

Veronica Grigoryevna

Age

51 years

Position

Dietitian

Experience

+30 years

Goals:

  • Developing a balanced and nutritious menu for different age groups of school students

  • Ensures compliance with nutritional standards.

Using the application:

  • View menu and manage it

  • Track nutrient intake

  • Analyze data to optimize dietary habits.

Zhanna

Age

32 years

Position

Mother of two, active member of the school committee

Experience

Works in the field of art

Zhanna

Age

32 years

Position

Mother of two, active member of the school committee

Experience

Works in the field of art

Zhanna

Age

32 years

Position

Mother of two children,
active member of the school committee

Experience

Works in the field of art

Goals:

  • Providing children with healthy and diverse meals at school

  • Active participation in the educational process of their children

  • Support for initiatives

  • Promoting a healthy lifestyle

Using the application:

  • Regular monitoring of the school cafeteria menu

  • Assessment of the nutritional value of dishes

  • Participation in feedback

  • Participation in additional educational programs and events through the app

Userflows

For Nutritionists

For Everyone

Develop

Wireframing

Develop

Design

Menu search
Develop
Menu search
Dish constructor
Dishes page

As a result, the project was canceled.

Project results

The project was canceled after the research phase was completed. The main reasons are:

1. Low demand for functionality: chefs do not need to create menus, as they work according to approved standards.

2. Integration difficulties: significant changes in processes were required for schools, which proved to be challenging.

3. Parental expectations: despite interest, many parents expressed doubts about their children's readiness to switch to healthy eating.

Next work