Test task
Kaspi.kz
SuperApp
(Services)
Mobile Design,
UX Research
(Year)
2024
What is Kaspi Store?
Kaspi Store — the largest e-commerce service in Kazakhstan with 7.6 million active users per month.
The goal of the platform
Improve people's everyday lives through access to convenient and safe shopping.
active users monthly
online orders monthly
on e-commerce
in Kazakhstan
Technical specification
The project included several stages: deadline of 7 days
Identifying problems
Conducted surveys and analysis of reviews to identify the main issues of users
16
responses in stories
50+
reviews studied
40+
posts read
30+
spent hours
Comparative analysis
Conducted a detailed analysis of 12 leading competitors, evaluating Kaspi Store on 54 key aspects.
Hypothesis 1:
Problem 1: Missing comparison function
Users complained about the difficulty of making decisions when purchasing, as they could not directly compare the characteristics of several products. This led to excessive time spent on searching for information and a decrease in trust in the selection process.
Comparison of goods
NEW
Solution to the problem
added comparison functionality, which makes the selection process easier and faster
User path before/after the comparison function
Hypothesis 1 - Comparison of goods
Hypothesis 1 - Comparison of goods
Hypothesis 1 - Comparison of goods
Expected results after the product comparison function:
Increase in conversion by 20%
simplifying the choice lowers barriers to purchase
Reduction of time by 30%
conducted on the choice of goods
Reduction of purchase refusals by 10%
as users will be able to quickly find suitable products
Hypothesis 2:
Problem 1: Insufficient transparency in reviews
Users often faced issues of distrust in reviews, as there was no information about which seller the product was purchased from. This created the risk of buying from unscrupulous sellers and lowered confidence in the choice.
UPGRADE
Now users can see,
who sold the product
Hypothesis 2 - Seller in reviews
Expected results from the implementation of transparency in reviews
Reduction of negative reviews
related to unreliable sellers
Increase in the number of purchases
thanks to the increased trust in sellers
Reduction in the number of returns
because users will be more confident in their purchase
Results of the test assignment
Conducted analysis of competitors and user reviews.
Developed a new product comparison feature, including the user scenario, comparison screen design, and logical structure.
Proposed an improvement to the feedback mechanism by adding links to specific sellers for increased transparency.
Despite the work done, I did not pass the selection because my solutions did not meet the expectations of the Kaspi team. However, the second proposed idea — adding seller information in reviews — was implemented by Kaspi in their app.
